Rebel Beauty Brands has been shaping the future of the UK and Irish hair and beauty industry since 2016.
Our mission is simple: to bring innovative, professional-grade hair and beauty products to salons, stylists, and consumers who demand results, while celebrating diversity, individuality, and creativity at every step.

Our Founders
Founded by Alastair J Gourley and Tom Kimber, Rebel Beauty Brands was built on a pioneering philosophy - distribution with community. We don’t just deliver products; we build partnerships and movements that empower professionals and inspire end consumers.

Trend Setter
With an instinct for anticipating trends, we have consistently introduced forward-thinking salon brands that deliver solutions for frizz control, colour vibrancy, healthy hair, and effortless styling.
From professional Keratin smoothing treatments and pre-treatment shampoos to cutting-edge beauty essentials, our portfolio is designed to meet the needs of both stylists and retail customers.

Collaborations
By collaborating with major wholesale and retail operators as well as engaging directly with salons and consumers, we create multiple routes to market.
This ensures the brands we represent reach the right people - whether that’s through salon professionals, online retailers, or direct-to-consumer sales.