At Rebel Beauty Brands, we believe great hairdressing deserves recognition. We’re proud to announce our intention to sponsor the SB Awards 2027, supporting a celebration of the talent, dedication and ambition across our industry.
The awards recognise the best in hairdressing across a broad range of categories, championing established names alongside the unsung heroes whose contribution deserves a wider audience.
Those people matter to us. The stylist who builds a client’s confidence. The salon owner who invests in their team. The professionals who share their knowledge, nurture new talent and put care into every appointment. Their work gives our industry so much to celebrate.
Our business was built around community and strong relationships with salon professionals. Supporting the SB Awards reflects our commitment to recognising the people behind the businesses and helping their achievements reach more people.
For 2027, the awards welcome salons and individuals, including freelance hairdressers, across 17 categories. The new Wellness Salon category adds another dimension to a programme celebrating achievement across the profession.
If you’re proud of your work, your team or the business you’ve built, we encourage you to enter. Give yourself the recognition you so often give others.
Our anchor brand, Keratin Complex, shares this commitment to salon success, helping salons grow their revenue while delivering beautiful hair every day. Find out about our Smoothing Treatments
Explore the categories and entry information through Salon Business.
We’ll see you at the final on 15 March 2027 at Sea Containers, as always!


